Cannes Lions
SMUGGLER, London / PADDY POWER / 2017
Overview
Entries
Credits
Description
In the spot, a football steward alters the lyrics of Bonnie Tyler’s "Total Eclipse of the Heart" to defy the away fans who are taunting him. The spot builds to a culminating moment as the steward gains confidence to perform his version of the song in front of the stadium with glee.
Execution
The casting of the steward was a long process because his performance makes the entire spot.
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