We decided to use conversations to redefine the catalogue. Stick & Style is the first of its kind for iOS sticker packs allowing customers to browse KMART’s popular range and see how items look in their home using iMessenger’s built-in functionality.

A sticker pack that uses iMessage functionality to turn conversations into catalogues. With over 40 decor items to choose from, the sticker pack allows you to browse the range and visualise how items will look in your home by placing the stickers over a photo—all within a conversation.

Friends can then give real-time feedback and recommendations, and even add their own stickers to the photo.

In less than 24h it went number one on the Sticker App Store and with 34,000 downloads smashed its yearly KPI’s by 400% with only 3k media budget.

It became a platform that Kmart updates regularly with new products keeping the conversations alive.