The account was Fiat, and together with TIM and Nokia would market a special and limited series of the Fiat Stilo. The product, "Stilo Connect", was the first cell phone integrated car in Brazil. The model would be equipped with Bluetooth, and the car's voice command system would connect to the cell phone, whenever a person enters the vehicle. Fiat then called in their partners - Leo Burnett, AgênciaClick, The Marketing Store and Datamidia - and put into effect a complete cross media plan, with innovative actions that allowed for an intense proximity of the product with the target.

We had to show the value of the hands-free concept, emphasising the innovative nature of the product and the technological and safety hedge for the Fiat product. Launched via the Internet, it adopted unprecedented formats and introduced a new concept of integrated campaign. Films were produced for the Internet and supported by a site "interactive film". Emails with the film were sent to more than 210,000 people, and, for the first time in Brazil, a website "would connect to the users". All other strategies involving other media were used innovatively. One ad, in Playboy, presented the Stilo Connect as Playmate of the Month. Trials, CRM and test drives, or better still, voice-drive, were aimed at overcoming financial barriers to purchasing.