Floss helps to get rid of the food particles stuck in the teeth post meals. So, showing a thread forming an animal (whose meat, incidentally, sticks between consumers' teeth) has a direct connect to the problem. With hands that can unravel the problem with simple pulls, the product as the solution is reflected naturally.

With its fresh visual appeal and simplicity, the communication clearly positions Stim Dental Floss as an effective solution to food stuck between teeth.