Cannes Lions

STIMOROL TASTE TWIST

OGILVY CAPE TOWN, Cape Town / KRAFT / 2012

Awards:

1 Bronze Cannes Lions
Presentation Image
Film

Overview

Entries

Credits

Overview

Description

Stimorol Taste Twist is the first flavour-changing gum launched in South Africa. This radio spot gave the public a sense of what happens in your mouth when chewing. Sweet little Orange gets rudely taken out by powerful Mint. The radio spot was recorded with two choirs - Sopranos and Baritones.

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