Cannes Lions
BRUKETA&ZINIC OM, Zagreb / JAKO VINO / 2012
Overview
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Credits
Description
Create an authentic brand of wine from the island of Brac. The brand has to project unique associations through its verbal and visual identity.
Execution
Brac is known for its beautiful nature and its snow-white stone. The island and its stone have always been the source of inspiration to many sculptors, poets, painters and novelists. Like the island Brac, the wine Stina inspires everyone who tastes it. Stina’s label is blank and open to everyone’s creativity.
Outcome
The wine just came to the market so there are no sales results available yet, though before its distribution had begun, it had received a lot of media attention.
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