We launched an integrated campaign in the run up to Christmas, a key time for charity advertising. We also made sure we followed traditional media channels used by charities. We started with TV and radio, which was then backed up by a print campaign and a door drop. Every element of the campaign aimed to build a relationship with the consumer and encourage them to try new dishes by using Knorr Stock Cubes.

The client was thrilled with the campaign and results. After three years of flat sales, this campaign exceeded expectations by generating a 29% increase in sales to-date, with figures increasing daily. It was Knorr’s best pre-Christmas week ever. The website also recorded over 150,000 hits in the first few weeks.