Cannes Lions

STOP 'N GROW NAIL PRODUCT

JUNG von MATT GERMANY, Hamburg / SCHAEFER PHARMA / 2006

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Overview

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Credits

OVERVIEW

Execution

A bag which becomes an interactive advertising medium when used. When customers carry the bag their fingers are in the mouth of the person printed on them, thus playing on the message “Nail biter? - Stop'n Grow helps.”

Outcome

To date 50,000 bags have been used successfully in pharmacies. The humorous approach helped Stop'n Grow to position itself as the leading brand for anti-nail-biting products.

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