The creative clearly shows that harassment can go too far if we do nothing. The campaign maps out the real things that are said every day on public transportation. The line “Stop, that’s enough!” is a rallying cry for witnesses to act, and a warning for abusers and perverts that their actions will have consequences.

Mixing the graphics of the commuter stops with increasing hostility is a clear metaphor for how this behaviour builds. It makes it clear that we need to stop the harassment and sexual violence as early as possible.

Sadly, it wasn’t that difficult to come up with dialogue for the script. The many women involved with the campaign had plenty of examples to share.

--Since this is a government campaign, budget was small ($130k in total), but extremely effective. All told, there was the powerful video, brutally sharing the verbal assault from the victim’s point of view, three web banners, and pre-roll YouTube/Dailymotion diffusion.

-1,200 posters displayed in subway and train stations throughout five major cities (Paris, Marseille, Lyon, Toulouse, Lille), supported by digital displays (Paris, Toulouse). The creative showed the victims, witnesses, and the actual aggressors point of view.

- A website was created with educational content including:

-Original interactive video allowing the viewer to experience the role of the victim or witness of an assault.

-Leaflets handed out at transportation hubs.

-Tools for middle and high schools distributed within the French Education system.

-Content distributed by 40 media partners offline at commuter sites and online via partner websites. In total, there were nearly 7,000 free billboard exposures.

- Massive social network mobilization via blogs and influencers.

-Most important result: The “Harassment” law act was reinstated by the French National Assembly because of extreme pressure from French citizens. Massive press exposure and more than 68,000 petition signers.

-The campaign was the most widely shared awareness message created by the French government – ever. 1.4M views, the second most widely viewed video on YouTube in France in november.

- more than 4.3 million social media interactions surrounding the topic since launch.

- 55% recall, 94% of the French population were more motivated to react to harassment(French Ministry Omnibus research).

- First two days: 15 press interviews for the Social Affairs and Women’s wrights French Minister, Marisol Touraine and the State Secretary Pascale Boistard.

- Large coverage from all of the most important news channels (TF1, iTélé, BFMTV), news magazines (Echos, Le Figaro, Libération), radio stations (RTL, Europe 1, France Inter), wide circulation magazines (Elle, Top Santé,Les Inrocks) and many others.