A unique website was created that shrinks in size every 10 seconds to highlight the rapid decline of elephants. To stop the shrinking, users have to simply pledge or share 1 fact about elephants and their plight on Facebook.

Content on the website was specially curated in bite-size format that is provocative and easy for anyone to share.

The overall designed was driven by authentic real footages, images and information curated by the founders of LEBE.

The music and sound effects were specially composed to compliment the behaviour of the website and emphasise the murdering of these graceful creatures.

In just 3 days, the website collected more than 2000 pledges and is still increasing steadily day by day.

People shared an average of 3 facts each with their social network thus helping to spread the truth about elephants. As more people learn, ignorance will disappear along with the desire for ivory.