Borne from the insight that women aged 25-35 are not ideal candidates for medical intervention even though they believe they are, the benefit is placed front and centre on the on-pack communication: STOP…the wrinkles before they start.

The copy-led, editorial headline design style and tone of voice portray a brand with attitude and boldness that’s perfectly suited to the target audience. This style also allows the brand to explain the key ingredients and their advantages. Black foil and silver caps elevate the cartons and tubes into premium territory. A pop of one bright, fresh colour for each product lifts the packs and promotes product benefits. For example, red is used for the more intense nature of the serum.

The result is a brand that challenges the visual and verbal cues normally seen in the premium skincare category.

Dr Darren McKeown said: “I’ve always been confident that my formulations will provide real benefits for women at the start of the ageing process, but thanks to this agency, I now have a brand look that’s sure to grab their attention. Not only this, but the style allows us to easily flex STOP into other areas in the future. I have worked with other design agencies in the past and none have come close to providing the level of dedication, insight and attention to detail that comes as standard at this agency.”