This Shoshmosis was specially developed for the Stop Tobacco Trust. It consists of a video that shows a person smoking on the street, and when the user rolls over the body parts, an explanation is given about the damages that tobacco causes to the human body. This campaign was specially developed to generate awareness about the risks that tobacco causes.Shoshmosis is the only video delivery solution offering real interactivity between the user and the video. Viewers can now 'mouse over and click' on streaming video to 'pull out' additional information. Shoshmosis is more than just a click-thru within an ad! It is a real-time, synchronised interactivity, emerging directly from the video.