Cannes Lions

Stop Wasting Food

TBWA\STOCKHOLM, Stockholm / MOTATOS / 2020

Film

Overview

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Overview

Execution

One of the main problems with wasting food is that it happens at home, in the kitchen, when no one is around to see it. But it's still stupid. To show HOW stupid, we showed a world where food waste happens in the open. Stop wasting good food.

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