A grand opening promotion that welcomed back the whole city with something everyone could enjoy. PROMOTION + CELEBRATION = FIREWORKS AS DISCOUNTS. As each firework exploded, its glittering lights shaped a number, which represented a cash discount. Heavily promoted before the show, a huge crowd turned out. All they had to do was photograph the exploding numbers with their phones, and redeem the images as coupons in-store.

42% average traffic increase at stores35% sales increase in 3 months