Cannes Lions
DI LEO PIETRO , Matera / LEO'S / 2014
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The story of an old biscuit factory in southern Italy revisited as a modern fable. The film Storia di Leo is the story of Leo, a small town baker, a fictional character called upon to represent the company and its values. With his conviction that good is friend to good, taste is a friend to righteousness and flavour to love, Leo put all of his heart, passion and creativity into his work, not just to earn a living, but to make the people he loved happy.
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