The different stories on different pieces of stationery not only demonstrated the Motion Picture Company's strength of being good producers of great movies/stories, but also made for very engaging pieces of corporate identity which made the recipient read fresh stories all the time and since the stories ended in the phrase itself, that reinforced the message of ‘PEHLE AAP’ motion pictures.

The result - we were able to break through the clutter of motion picture studios in Bollywood, the largest film industry in the world with a unique identity.