Cannes Lions
CHANGE , Warsaw / EMPIK / 2015
Overview
Entries
Credits
Execution
We used growing popularity of Instagram, the most visual social media channel, to promote readership among youngsters. Instead of stigmataizing those who don’t read, we decided to create a completely new opportunity for reading – storygram empik – world’s first Instagram for reading.
Outcome
The campaign is on going - the number of followers is still growing.
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