Mobile Food truck

With a zero media budget, we relied on grassroots activation to support Stouffer's Local Warming. Our community manager and brand team set up a war-room and tapped into New York based influencers via Twitter, engaging them in witty banter around the initiative. When Saks Fifth Avenue, Creativity Magazine City Grit, Bollare Communications and Z100, began tweeting the photos of their Mac ‘n’ Cheese deliveries, we knew that Local Warming had touched a chord.