Cannes Lions

STP COMPLETE FUEL SYSTEM CARE

DDB SAN FRANCISCO, San Francisco / ARMORED AUTO GROUP / 2012

Overview

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Credits

Overview

Description

STP is a brand of fuel cleaner founded in 1953. For decades it was the sponsor of NASCAR legend Richard Petty and Indy race car driver Mario Andretti. After eight years of not advertising, STP is making a comeback with a stronger fuel system cleaner and a new advertising campaign featuring the voice and music of Country Music Star Mike Cooley of the Drive-By Truckers.

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