Cannes Lions
LEO BURNETT TAILOR MADE, Sao Paulo / FIAT GROUP / 2012
Overview
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Credits
Outcome
43% of those who received this direct mail entered Fiat’s website to know more about the car, which is a huge rate for Brazilian standards. It was one of Fiat’s best ROI rates ever. Fiat even received emails from customers asking for more sheets of the 'connect-the-dots' paper game for them to give to their children.
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