A record-breaking live-streamed event on Twitch. We brought together 12 of Europe’s top YouTube Creators from gamers to pop idols, and challenged them to produce ‘Europe’s Largest Shareable Piece of Graffiti Art’. With over a billion views on their channels, we gave them an unfamiliar canvas to showcase their creativity to their impassioned fans at unbelievable scale. These creators generated unique content, buzz and intrigue amongst their followers.

Content was created throughout the movie lifecycle, pre-event with invitation unboxing videos, during the event via a dedicated Twitter hashtag and post-event through prize giveaways and authentic summaries of their experience.

The result was, it was BIGGER THAN SPIDER-MAN! We delivered more live-streams than the PREMIERE of an established, decades-old franchise, reaching over 200k people across TWITCH. By turning those views into social conversation, we reached 27 MILLION users online – equating to a huge 50% of our target audience in our target markets. And from all of this social conversation we were able to deliver an ass-kicking 200% ROI on their media investment, putting $2 MILLION back into the box office - making our clients very happy CHAPPiES!