"Calles con nombre de mujer" seeks to put an end to the lack of recognition of prominent Puerto Rican women on streets, avenues, and monuments across the island.

In the luxury car category, where the majority of sales are still driven by men, the market of female car buyers continues to grow. Whether as buyers or influencers in the decision-making process, it's a market that is expanding with significant needs. "Calles con nombre de mujer" aims to address the lack of recognition of distinguished Puerto Rican women on streets, avenues, and monuments of the island, to further reaffirm our commitment to one of our most important markets.

Our goals were:

Collect over 100,000 electronic signatures on our website and change.org, to capture the attention of the Congress of Puerto Rico.

Achieve:

25% increase in website visits

4.5% increase in social media engagement

15% increase in brand sentiment."

We identified the streets with the most repeated male names in Puerto Rico and issued a call in a content video for people to join the request to rename some of these important streets with names of illustrious Puerto Rican women. Also, we created an online petition on change.org and on our website, which was joined by thousands of people. With this petition, we got the attention of members of the Puerto Rican legislature to help us in the process of creating laws to make our objective a reality.

"Streets with women's names" goes beyond numerical representation; it's an effort to give voice and visibility to women who have influenced Puerto Rico's history in significant ways. Garage Isla Verde embarks on a journey to redefine the narrative and balance homage in the urban landscape. Its commitment to this cause underscores its role not only as an automotive dealership but also as a social change agent seeking a more egalitarian and just Puerto Rico in its recognition of the contributions of Puerto Rican women.

We collect Data from our government to know exactly how many streets and avenues got repetitive names and tagged politicians in social media to get their attention.

We also request electronic signatures from Puerto Ricans on our website and on change.org. With these signatures, we contact Congress Representatives to help us write a law that will change this situation.

To celebrate International Women's Day, we didn't want to create just another campaign that would go unnoticed or simply be a greeting like many brands do on that day.

We used an insight that was strong enough to generate action: According to Waze, Puerto Rico is the Latin American country with the most streets named after repeated male names. A finding that enraged many women on our island due to its irony.

To achieve our goals, we communicated this information through digital media and issued a call for Puerto Rican women to join our cause. To facilitate this, we enabled two ways to collect electronic signatures to draw attention to the Capitol of Puerto Rico: through our website and a page on change.org.

The response was massive; not only did we obtain the required signatures to create a bill, but we also received information about more women that needed recognition.

With an investment of $5,000, we achieved these results:

• 130,000 people signed our petition on change.org and on our website.

• We were contacted by the Representative for Accumulation Héctor Ferrer, with whom we co-created 11 bills.

10 bills to rename important streets with names of illustrious women.

• 1 new law called 50/50 which seeks that for every street, highway, or park inaugurated with a male name, a similar one will be inaugurated with a female name.

• To date, five streets have been renamed, and another five are currently undergoing the process.

• 130,000 people signed our petition on change.org and on our website callesconnombredemujer.org

Website visits 135+%

Instagram visits 31+%

Brand sentiment 31+%