Japan is a stressful society.

It’s said that stress can burden the scalp and cause hair to thin, and these days more and more Japanese are suffering from thinning hair.

MESOCARE-PLUS shampoo is a beneficial shampoo that reduces stress on the scalp by removing scalp dirt and thereby prevents your hair from thinning.

The main character in the CM is shown using the shampoo to overcome the kinds of Japan-specific stress that harass him in his daily life.