Though a creative execution was how Armonyl was present in a witty and clever way in all those situations that impacted the country, such as: the inauguration of the new government, when we gave Armonyl as a gift to the newly elected president, or with the teens on the day they were rendering their college entrance exams, when we gave them a flyer with bubble wrap to pop, helping then calm down.

This strategy has generated constant press coverage, to the point that the brand has become a popular saying and is on the tip of everybody’s tongue.The year 2006 ended with the best levels of product awareness in the history, with 79 points of Spontaneous Awareness and Brand Recognition, 92 % more than the following brand.

Source:VEAS 2006.