A group of monkeys encounter Stride, after it falls from the sky.Although frightened at first, curiosity kicks in and the group tries a piece…Then, the flavor and chewiness takes over them.As music is one of the strongest platforms to connect with the target, the most iconic movement was used.The monkeys start head banging viciously.Then they evolve/morph into a hardcore rock band performing in front of a huge crowd, all head banging.The leader suddenly steps out of the zone and asks himself “huh? How long have I been chewing this?”Tag line: the ridiculously long-lasting gum.