The creative idea was to transform the traditionally passive nature of art appreciation into an interactive experience that highlighted one of the core equities of Nando’s worldwide: the fact that Nando’s chicken is flame grilled and, when complimented with PERi-PERi sauce, fiery hot.

Nando’s, famed for its PERi-PERi flamed grilled chicken, introduced new brand guidelines in 2016. These guidelines didn’t just inform traditional and non-traditional media, but extended to the interior décor of its restaurants, in which paintings and other examples of art are now on display. With a budget of 50,000 UAE Dirhams, we were tasked to enhance the perception of Nando’s as a destination in which visual art played just as great a role as that of the culinary variety.

We commissioned 4 artists to create 4 separate A2 posters showcasing the Barcelos Cockerel in their own inimitable styles. We then incorporated patches of red phosphorous, glass and glue on each poster: the same material used on the striking surfaces of match boxes. Visitors to all 15 Nando’s restaurants in the UAE were invited to strike a match on the posters, and experience first-hand what fiery at Nando’s really means.

We commissioned 4 artists to create 4 separate A2 posters showcasing the Barcelos Cockerel in their own inimitable styles. We then incorporated patches of red phosphorous, glass and glue on each poster: the same material used on the striking surfaces of match boxes. Visitors to all 15 Nando’s restaurants in the UAE were invited to strike a match on the posters, and experience first-hand what fiery at Nando’s really means.