Staged in London, Strike Night was a finishing tournament that saw seven elite goal scorers go head-to-head to crown the world’s best finisher.

Not only were they up against each other, the athletes were shooting at the world’s first, fully interactive LED goal which scored, celebrated and heckled their every strike. A ringside judging panel, which included Ian Wright and Didier Drogba, awarded bonus points and the millions of fans watching at home had their say via Facebook Live.

Not exclusive to athletes, influencers, media, partners and selected FOTs (football obsessed teens) were able to trial the new Hypervenom 3 and test their finishing ability in the Strike Night arena, before the pros took over. After the broadcast the arena transformed into a stage for London grime artists Dave, Section Boyz and AJ Tracey to have the final word.

With a live broadcast at its heart Strike Night created the platform to decide who is the world’s best finisher once and for all, with strikers doing what they do best – scoring goals live.

The event embraced multiple brand, athlete and partner channels to own the moment. Fans were able to have their say at every touch point and witness the action from multiple perspectives through live platforms including Facebook, Snapchat and Instagram.

Nike Football legends and current pros including Didier Drogba, Ian Wright, Eden Hazard and Harry Kane took Strike Night to their own channels, endorsing the tournament and pledging support for teammates. Invited influencers and partners in the crowd shared their own unique perspectives, and the world watched FC Porto’s Andre Silva fight his way through the competition and past end-of-level boss Thibaut Courtois to be crowned champion.

- Over 2.7m viewers of the live broadcast on Facebook Live.

- 415k live interactions on Facebook Live.

- 10m ‘live‘ content views (across Instagram Live, Instagram Stories, Snapchat, Twitter).

- 19m content views across competitor athlete channels.

- 30k Strike Night media mentions globally including front page news in Portugal and Italy.

- Resulting in over 700m impressions.