Cannes Lions

STROKES OF FREEDOM

MSTF PARTNERS, Lisbon / VIARCO / 2015

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Overview

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OVERVIEW

Description

All to prove that the same blue pencil - the “Olympic 291"- can create rather than destroy, express rather than repress. All it takes is to be in the right hands.

Five months after the opening, the exhibit was seen by over 4 thousand visitors and the portrays had several buying offers from private collectors.

Execution

All to prove that the same blue pencil - the “Olympic 291"- can create rather than destroy, express rather than repress. All it takes is to be in the right hands.

So, we took advantage of the brand’s gallery/store opening and created the “Strokes of Freedom” exhibition. An exhibition that is a tribute to those who fought for freedom, portraying 3 of their greatest symbols: Salgueiro Maia, aa April’s Captain ; Zeca Afonso, the intervention folk singer; and Humberto Delgado, the ”Fearless General”.

Outcome

Five months after the opening, the exhibit was seen by over 4 thousand visitors and the portrays had several buying offers from private collectors.