Cannes Lions
MSTF PARTNERS, Lisbon / VIARCO / 2015
Overview
Entries
Credits
Description
All to prove that the same blue pencil - the “Olympic 291"- can create rather than destroy, express rather than repress. All it takes is to be in the right hands.
Five months after the opening, the exhibit was seen by over 4 thousand visitors and the portrays had several buying offers from private collectors.
Execution
All to prove that the same blue pencil - the “Olympic 291"- can create rather than destroy, express rather than repress. All it takes is to be in the right hands.
So, we took advantage of the brand’s gallery/store opening and created the “Strokes of Freedom” exhibition. An exhibition that is a tribute to those who fought for freedom, portraying 3 of their greatest symbols: Salgueiro Maia, aa April’s Captain ; Zeca Afonso, the intervention folk singer; and Humberto Delgado, the ”Fearless General”.
Outcome
Five months after the opening, the exhibit was seen by over 4 thousand visitors and the portrays had several buying offers from private collectors.