In Proctor & Gamble’s ongoing effort to support the moms of the world, we created a spot for the Rio 2016 Olympic Games based on the human truth that the daily strength a mom shows is instilled in her child. The film follows four moms and their children on their journey to the Olympics. Along the way, they face physical and emotional challenges—large and small—yet Mom always remains unflappable. Ultimately, Mom’s courage is echoed in each child as the children summon strength of their own and succeed on the world’s biggest stage.