10,000 advanced students got a strange mailing, new students are confronted with unusual promotions directly at the Universities of Linz, Graz and Vienna, facing strange people with hands in their mouths!Mailing and promotion apply the same creative idea "a hand" saying "rather change to easybank than living from the hand to mouth" (usual quote for poor people). In addition €20 is offered for every new account.The hand also stands for advantages "that lay on the hand", each finger representing a convincing argument to change to easybank and benefit from another €20 for every friend recommended.

Mailings generated a 7.1% response. Conversion rate was 73%.The local promotions resulted in an increase of 35% in requests for information material - a rate not seen in previous years.An increase of 17% in student accounts compared with 2003.