3,000 keychains telling people, 'Now you've got a key, call us for an apartment,' were left on campuses. Napkins with what appeared to be a phone number and 'Call me' from a woman, were left in the campus cafes and bars, but on the back was, 'When you've got an apartment.' Free postcards with solutions for people who live with too many roommates or parents were distributed through cafes and bars.

Before the campaign started, there were over 1,000 vacanies. After the campaign, the keychains were the no.1 talking on campus, the postcards flew off the shelves and showed up in people's mailboxes, and after a few weeks, there was not a single vacant apartment.