Typically when doing their articles, Law students are given menial tasks like photocopying, filing and highlighting.In order for Webber Wentzel Attorneys to attract graduating law students, we tapped into this insight by assuring these students that if they chose to work at Webber Wentzel Attorneys they would not have to perform such abhorred grudge work and would instead be given real legal opportunities.

In the end, as it turns out aspiring lawyers didn’t want to become sad office skivvies. Webber Wentzel Student applications went up by a massive 300%. The highest number ever recorded by our client. The campaign also spread proactively and was featured on various student websites and chat forums.