Cannes Lions
CHEIL WORLDWIDE, Bogota / SAMSUNG / 2018
Overview
Entries
Credits
Description
We created Studio 8.
The first record studio in Colombia made using only a Samsung Galaxy Note 8, to produce an artist from scratch.
And then, amongst hundreds of talented groups, we selected the Irie Kingz. A duo from San Andres islands, to create their first hit, totally composed in our smartphone.
From writing lyrics, creating beats, editing, mixing, to recording voices and samples.
A full composition process done with just one, small pocket size product.
But not only that.
We recorded a whole music video and designed the art for the single.
Execution
We uploaded the song on different digital platforms, and the results were stunning.
Just in one month, the band was selected as Deezer Next Artist, the song climbed to Shazam Top 50 and Top most viral in Shazam. Studio 8 was the 3rd most viewed campaign in Youtube Colombia.
Also, specialized media started talking about the project, the song, and the artists that produced a song using only a Samsung Galaxy Note 8.
The song was aired in the top radio stations and played in multiple TV Shows.
Outcome
We had 20MM reproductions, that is half of the colombian population.
The project was named by specialized magazine Shock as “the song that put the Irie Kingz on the map”
Thanks to Studio 8, the Irie Kingz are becoming stars, they were chosen as image of Colombia’s brand campaign. and also signed a contract with a major Global Label Company.
On the other hand, Samsung Galaxy are now best seller in Colombia.
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