Direct response media 180°.We arranged a cooperation with the Austrian Newspaper 'Der Standard' as a partner to support the campaign. The newspaper itself is a bit larger than A3 format therefore the paper is sold folded. We mirrored the title of the newspaper at the far end of the front page (180°). 180° stands for movement and is a new part of the campaign.TQW has a circle in its logo. It's the synonym for movement, drive and motion. The graphical logo of TQW (a wobbly circle) replaced the letter 'd' in the middle of the newspapers title 'Der StanDard'.The subtitle included information concerning the upcoming marvellous dance theatre of Jan Fabre inc. Direct ticket ordering possibility either by phone or homepage www.tqw.at.

By turning the newspaper up side down the reader himself expierences, acts and can visualise the 180° turn/movement.Information about the Newspaper 'Der Standard'.The 'Standard' is one of Austria's leading newspapers.Target Group: Open minded, Upper class of Austrian population.Total circulation: 102,000 pieces/day.The performing Event in the centre of Vienna.The campaign was accompanied by actors, who sold this special 'Standard' on Vienna’s first district streets – their special performance of selling the 180° 'Standard' on the streets had the effect that the whole inner city was topsy-turvy.The Direct Mailing1,800 mails were sent out. The Direct Mailing contained this special issue of the newspaper and an information letter which was also printed upside down (180°).

Jan Fabre – The Dancetheatre was sold out on all three days.

The response on the programme was found in countless PR articles, magazines and on TV.