Year 12 students in Australia take around 12 subjects in their final year of study. To do well in their exams, they need to remember a huge amount of information. We wanted to help students recall memories with clarity during their most stressful time. It was the objective of Study Scents to help these individuals with their educational journeys, even before they’d enrolled at Monash. In doing so, the University hoped to begin a relationship with these potential Monash students that would eventually lead to enrolments.

Students received a refined, leather pouch embossed with Monash University’s logo. Inside were five pens, each with a subject-name neatly printed on its side. Each pen also contained a small vial with a spray-cap. Within each of the vials was a different scent, which could be sprayed as a mist by pressing down on the cap. The five scents were selected for their distinctness from each other. This was done to ensure that smells wouldn’t be confused, and that memories could be recalled more clearly. Students also received a personalised letter and an instructional card within the pouch that explained Study Scents.