Cannes Lions

Stupid VR

TBWA\RAAD, Dubai / DNATA TRAVEL / 2017

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Film
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Overview

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Credits

Overview

Description

With every passing day, people are less on the move as more and more “realistic” technologies are rapidly growing in popularity. Cue VR. Touted as the next big thing, VR has made its way into millions of homes as it become evermore accessible, offering lifelike experiences to everyone. Some experts have went as far as speculating that VR will replace travel in the near future. Yet, the truth is simple. Nothing could ever beat the real feeling of actually being there. Let’s face it: it’s impossible not to look stupid while wearing a VR set! Our idea was to simply illustrate this stupidity of people “traveling” with VR.

Execution

We selected famous destination activities to clearly illustrate our point in 5 films; surfing in Bali, A museum visit inLondon,Polka in Munich, Roland Garros in Paris and yoga in Phuket. Choosing the cast was a meticulous task. We had to identify the right middle-class people that best fit the quirkiness of the films, then switched them around often to find the best combination of wit, situational comedy and random craziness. The visual approach was middle-class suburbia, with an 80s flair filmed in government Greek apartments. From the frustrated father and husband attempting surfing on a small bed, flanked by a crib, to the polka dancer bouncing away in between his mother's trips to the microwave, it was all choreographed graphically to evoke that ridiculous aesthetic that highlights Dnata's Message "Travel for Real. It's Better" The videos were uploaded onto the Dnata Travel YouTube page and shared on their Facebook.

Outcome

Pending.

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