Street marketing: A wandering door zigzags its way around Paris for one week giving out codes and the address of the operation’s website.Media:In press and posters the campaign shows the door on the Champs-Elysées.Web:A vast banner campaign presents doors containing codes which send you to the website.The quest of the door hunters:Each door contains a code, the aim is to discover a maximum number of codes. The reward: €4,000 to spend at the opening of the concept store.The quest of the door creators:Anyone can create their own door. The aim is to get it seen by every means possible to attract the attention of the hunters.

The reward: €3,000 for the person whose door is discovered and recorded by the most hunters.

-Seeding on 542 blogs-More than 14,000 subscribers -->They created more than 9,000 doors-More than 100,000 visitors