Aims/Objectives: Create a low-budget TV spot with viral potential.Target audience: College students Budget: $5,000 Location: Minneapolis, MinnesotaReasoning behind project: Create a TV spot that would build awareness of the E&G brand. Since the media budget was limited, it had to have online/viral potential for no-cost impressions. Since they are a franchise business, the online audience for the spot helped seed future franchisees and customers in new areas.