Cannes Lions

SUBARU

DENTSU KANSAI, Osaka / FUJI / 2011

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Everything made by Subaru car parts.Create ideal and imaginary driving scene, from urban area to mountain road or seaside, where everything, not only natural object like dandelions or waterfall but also living creatures like ibex and sea eagle, is made up entirely of Subaru car parts. As the story going on, it gradually turns out that the imaginary driving scene is a test track built in Subaru lab where engineers always image ideal driving environment upon developing cars.

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