Cannes Lions
SUBARU 360° CAMPAIGN
KIRAMEKI, Tokyo / FUJI / 2014
Overview
Entries
Credits
OVERVIEW
Description
SUBARU360°project was launched to unite SUBARU owners all over the globe.
In the beginning, SUBARU users from 5 different countries were shot to create a pilot movie. Actual SUBARU users from all over the world shot their own videos of how they spend time with their automobiles. The pilot movie was released at the Frankfurt motor show, September 2013 as well as on You Tube and Facebook.
Secondly, the special iPhone app was released to gather videos through the Internet.
The unique app allows users to create videos of their automobiles spinning 360°. Archived videos are shared with SUBARU fans all over the world. The mash-up movie was produced with all videos gathered and released at the Genève Motor Show on March 2014. The number of page-view had reached 219,048 by March 2014. Even now, many fans visit the website on a daily basis.
This 7-month campaign unites SUBARU users and successfully achieved the goal to boost engagement with SUBARU brand.
*360 is the number comes from 'SUBARU360', the fist compact car sold by SUBARU.
Execution
The number of page-view had reached 219,048 by March 2014. Even now, many fans visit the website on a daily basis.
Outcome
Secondly, the special iPhone app was released to gather videos through the Internet.
The unique app allows users to create videos of their automobiles spinning 360°. Archived videos are shared with SUBARU fans all over the world. The mash-up movie was produced with all videos gathered and released at the Genève Motor Show on March 2014. The number of page-view had reached 219,048 by March 2014. Even now, many fans visit the website on a daily basis.
This 7-month campaign unites SUBARU users and successfully achieved the goal to boost engagement with SUBARU brand.
*360 is the number comes from 'SUBARU360', the fist compact car sold by SUBARU.
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