Cannes Lions
BUSINESS ARCHITECTS, Tokyo / FUJI / 2004
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The site conveys the world of the remodelled B4.
Since the B4 is extremely sporty, the behaviour of the overall site has been designed to express its sharpness and briskness. An innovative approach has also been taken to express the exterior of the car instead of using the hackneyed method of fiddling with a 3D model, we developed an interface in which images of a real car taken from various camera angles are combined and which allows users to feel as if they are controlling the camera themselves. By downloading a special screen saver, users can enjoy a movie of a virtual test drive on a winding road while controlling the multi-angle camera.
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