BRIEF: Tout the benefits of the very quick & nimble Subaru WRX on Race Line Radio - a programme devoted to auto racing and speed.SOLUTION: Knowing our audience has heard a million race calls, we’d thought it’d be interesting to turn a race on its head. Rather than a commentator announcing the 1st, 2nd and 3rd place finishers with excitement, we had him get excited about the last place finisher instead. The pay-off: 'If slow was celebrated, we wouldn’t make the Subaru WRX.'