We needed a place where we could bring the GUP Pop Rock issue to the attention of alternative young art lovers. We chose the rock event Noorderslag in Groningen and de Melkweg in Amsterdam as the scene of the action.When you go in, or if you go outside to smoke, you get a stamp on your arm to show that you have paid. We replaced the stamp with a special GUP stamp, with which we communicated our campaign to the target group.

The stamp led to a lot of surprised and curious glances. Even non-smokers had stamps put on their arms to get a free Pop Rock issue.Result:53 new subscribers (target: 25)