What’s a birthday without a party? What’s a party without guests? Create the country’s biggest birthday bash to celebrate ten years of subscription television in Australia. In less than six weeks an ATL media brief was turned into a mind blowing experience offered ‘free’ for the whole family. From securing Bart Simpson as the host to designing the logos, print collateral, all star line-up, integrated ticket give-away with Newslimited and more fun, games, rides and shows than you can fit under your party hat – thousands of guests enjoyed three massive birthday parties in Sydney, Melbourne and Brisbane.

Tickets were snapped up in the first 2 hours of release.Over 35,000 attended.Entire promotion created and implemented in 6 weeks from brief.901% increase on iQ sales66,000 upgrades from Analogue to Digital during campaign.57% increase in overall sales generated by the 10th birthday campaign.“It was a real pleasure working with a team of professionals second to none who have demonstrated they understand our business and are able to bring insights into our strategic issues as well as our tactical executions.”Rhonda Dawson – General Manager Communications, FOXTEL