A humorous online film took a selection of real, online car reviews clips that were overly jargonistic and used subtitles to translate them into the simplified language of the My Perfect Volkswagen website.

The aim was to target people already viewing these complicated car reviews, and provide them with a simpler solution.

It ran as targeted pre-rolls, served to in-market considerers.

The video also sat on youtube with other car reviews so already appeared in car reviews online searches.

The film goes live on 12th April 2016 so results are not available yet.

Projected 250,000 views.