Cannes Lions

SUGAR FREE D'LITE SOFT DRINK

REDIFFUSION DYR, Mumbai / ZYDUS CADILLA / 2005

Film
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Film is about the famous mascot of 7UP, Fido Diolo. Only, he's turned obese as a result of drinking 7UP all his life. In an attempt to impress two girls, he lounges on a hammock that can't take his weight. And falls flat on his back.

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