Cannes Lions
BUENTIPO ANCHOR, Bogotá / PROYECTO CONCIENCIA / 2022
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INSPIRED BY THE ALARMING NUMBER OF CELEBRATED WRITERS WHO HAVE COMMITTED SUICIDE, THERE IS ANOTHER FACT THAR EMERGES ABOUT THE PEOPLE WHO DIE WHILE DRIVING AND TEXTING. THIS COMPARISON SEEKS THAT THE PEOPLE BEHIND THE WHEEL BECOME AWARE AND DON'T GET ON THE LIST OF SUICIDAL WRITERS.