We created a special app based on augmented reality technology. We brought paintings to life and showed their stories. Everyone who visited the museum was able to see short movies, which were displayed on their phones, with heroes from the paintings. People had the impression that heroes are coming out of the paintings. We also made interactive billboards with our heroes, which enabled passers-by to contact them via their mobiles. People could also chat with them on Facebook. Everyone who contacted them received a personal invitation to the museum in a form of an intriguing teaser story.

-3 biggest television networks in Poland made headlines out of it on the news -20% of Krakow’s population visited the museum-in the first 4 months buying a ticket was impossible-during the first day of the campaign - the paintings received 18 000 text messages, 2500 phone calls and they made 3000 new friends on Facebook