Cannes Lions
RAPP COLLINS MALAYSIA, Petaling Jaya / SOS RHINO / 2007
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Outcome
A total of 300 packs were sent out, and 50 calls were received as a result, generating a campaign response rate of 50/300 = 16%.Out of the 50 calls that came in:- 5 companies pledged RM50,000 each for the next two years- 8 companies will make a donation of RM5,000 to RM20,000- 37 companies wanted to be informed of future SOS Rhino activities
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