GrabCar is the top ride-hailing app in the Philippines. GrabFood, on the other hand, is the No. 1 online food delivery platform the country.

Both wanted to expand its business in the Philippines during summer.

It used this truth: Riding a cab--or having food ordered--saves you the sweltering experience of being outside under the sun in 125.6-degree Fahrenheit temperature.

Armed with this, the brand Grab crafted a film to convince Filipinos to go Grab this summer.

The film takes us through the day of a lovable character as he goes about his daily tasks during summer in the Philippines. From commuting, working at his office, and cooking a meal at home—he is always accompanied by sweat that all but cascaded like a waterfall.

It seems that he's oblivious to what is happening.

The sweating instantly stops when he rides a GrabCar and receives his order from GrabFood.

Filipinos instantly related to the main character’s condition and engaged online. The film resonated with people from other tropical nations as well.

*Over 32.1 million views

*659.2k+ engagements

*98.2k+ shares

*Shared by people from Singapore, Thailand, Myanmar, India, and Iran

*Earned Vimeo’s Staff Picks badge

Business Results:

GrabCar hit an all-time high for daily rides nationwide after the campaign launch.

+112% of Daily Rides Target since campaign launch

+66.7% daily subscriptions for GrabCar RideSaver

+35.78% GrabCar Saver bookings in Metro Manila

+13.47% GrabCar Saver bookings in Pampanga

+25.31% GrabCar Saver bookings in Bacolod

+23.29% GrabCar Saver bookings in Iloilo

After launching the film, GrabFood orders grew by almost 23% compared to summer last year.

+18.25% growth in total transacting GrabFood users vs. summer last year

+17.6% growth in new GrabFood users vs. summer last year

+43% growth in GrabFood orders in cities outside Metro Manila